Due to the current state of the economy, it’s safe to say that in 2009 Americans will stay at home more, focus on cutting expenses, and limit purchases to products and services that promise a rational benefit. This has deleterious effects on many industries, but none more so than an industry that relies on persuading people to make more purchases – advertising. But perhaps mobile technology, with its always-on, always in your pocket nature, offers hope for advertisers.

In a recent study from Limbo and GfK Technology (pdf), 33 percent of Americans with mobile phones said they recalled seeing mobile advertising during the fourth quarter of 2008. Among those with iPhones, the figure was even higher, at 41 percent.

• 1/3 of those who recalled getting such ads said they "responded in some way.”
• 1/7 also reported that they had "bought a product or visited a store" as a result of seeing a mobile advertisement.

• Robert Samuels, Director of Mobile Products, New York Times
• Anurag Mehta, SVP, Sales and Business Development, Mobile Posse
• Marcus Startzel, Senior Vice President of Sales, Millennial Media