dcMOMO Monthly Event: Is Mobile Advertising Recession Proof?

Due to the current state of the economy, it’s safe to say that in 2009 Americans will stay at home more, focus on cutting expenses, and limit purchases to products and services that promise a rational benefit. This has deleterious effects on many industries, but none more so than an industry that relies on persuading people to make more purchases – advertising. But perhaps mobile technology, with its always-on, always in your pocket nature, offers hope for advertisers.

In a recent study from Limbo and GfK Technology (pdf), 33 percent of Americans with mobile phones said they recalled seeing mobile advertising during the fourth quarter of 2008. Among those with iPhones, the figure was even higher, at 41 percent.

• 1/3 of those who recalled getting such ads said they "responded in some way.”
• 1/7 also reported that they had "bought a product or visited a store" as a result of seeing a mobile advertisement.

• Robert Samuels, Director of Mobile Products, New York Times
• Anurag Mehta, SVP, Sales and Business Development, Mobile Posse
• Marcus Startzel, Senior Vice President of Sales, Millennial Media

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Comment

Comment by Jennifer Berk on June 10, 2009 at 11:06pm

It's closest to Farragut North, also close to Dupont Circle or Farragut West.

Comment by Pat Lovenhart on June 10, 2009 at 4:47pm

Sorry I won't be able to attend. It looks like a great program.

Comment by Dr Lawrence Wasserman on May 22, 2009 at 11:14pm

where is the address located near metro which one?

Comment by Karen Maria Alston on May 4, 2009 at 11:24am

Looking forward to this event.