dcMOMO Monthly Event: Is Mobile Advertising Recession Proof?

Event Details

dcMOMO Monthly Event: Is Mobile Advertising Recession Proof?

Time: June 22, 2009 from 6pm to 8pm
Location: Qorvis HQ
Street: 1201 Connecticut Ave NW # 600
City/Town: Washington, DC
Website or Map: http://maps.google.com/maps/m…
Event Type: dcmomo, monthly, event
Organized By: dcMOMO Events
Latest Activity: Oct 6, 2010

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Event Description

Due to the current state of the economy, it’s safe to say that in 2009 Americans will stay at home more, focus on cutting expenses, and limit purchases to products and services that promise a rational benefit. This has deleterious effects on many industries, but none more so than an industry that relies on persuading people to make more purchases – advertising. But perhaps mobile technology, with its always-on, always in your pocket nature, offers hope for advertisers.

In a recent study from Limbo and GfK Technology (pdf), 33 percent of Americans with mobile phones said they recalled seeing mobile advertising during the fourth quarter of 2008. Among those with iPhones, the figure was even higher, at 41 percent.

  • 1/3 of those who recalled getting such ads said they "responded in some way.”
  • 1/7 also reported that they had "bought a product or visited a store" as a result of seeing a mobile advertisement.

Join Mobile Monday DC on June 22nd at 6 pm to learn if mobile technology can save the day on advertising in a recession.

Speakers:
  • Robert Samuels, Director of Mobile Products, New York Times
  • Anurag Mehta, SVP, Sales and Business Development, Mobile Posse
  • Marcus Startzel, Senior Vice President of Sales, Millennial Media

Comment Wall

Comment by Karen Maria Alston on May 4, 2009 at 11:24am
Looking forward to this event.
Comment by Dr Lawrence Wasserman on May 22, 2009 at 11:14pm
where is the address located near metro which one?
Comment by Pat Lovenhart on June 10, 2009 at 4:47pm
Sorry I won't be able to attend. It looks like a great program.
Comment by Jennifer Berk on June 10, 2009 at 11:06pm
It's closest to Farragut North, also close to Dupont Circle or Farragut West.

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